– You’re a digital marketer and things keep changing every day. Do you fear your skills
can become obsolete in the years to come? Well, this is your chance to change that and upgrade your knowledge base. Hi everyone, I am Neil
Patel and today I’m going to breakdown the seven skills
every marketer must master, or else you’re going to get
crushed by the competition. (upbeat music) Before we dive into the video, make sure you subscribe to this channel and if you’re on YouTube,
click the alert notification. That way as we release
more content like this, you’ll get notified. The first thing that you need
to master is media buying. Look, it’s not just about
Facebook ads and Google ads or even Bing ads these days. Taboola, they provide a huge ROI as long as you learn
how to use them right. So, if you can learn media
buying right, you can do well. Now, media buying is a lot
different than just saying “Hey, I’m going to drive Google
traffic or Facebook traffic “to a page and convert people.” What you’re going to
have to learn how to do, is generate copy, copy
that educates people, and through that education pushes them into your product and service. In other words, your educating and selling at the same time versus
just driving people to a page where you’re capturing a lead or you’re selling right away. When you’re doing media buying, that education part is really important. Like for example,
sometimes I’ll drive people to a landing page where I’m
educating through a webinar and then within the webinar I’m selling them on my services. The next thing you need to
master is SEO traffic generation. Paid ads are going to become more and more expensive over time. In the last recession, Google
didn’t have a down year. In other words, when the market crashed Google was still making more money. You’re probably wondering why. Well, if you spend a dollar and
you make more than a dollar, such as you making two
or three or four dollars, do you think you’re going to
cut back during recession? No, it’s profitable. You’re more likely to cut back on things like television ads. So, you need to learn how
to get organic traffic because that way as
costs continually rise, you’ll be prepared and you can still get that organic traffic. Now, with organic traffic,
you’ll find that it doesn’t convert as well as pay
traffic, but that’s okay. It still drives a very
high ROI through the fact that you don’t have to
keep paying per click. If you don’t know where
to get started with SEO, just go to Ubersuggest, put in your URL, once it loads click the site audit report. It’ll tell you everything
that you need to fix and prioritize it based off of what’s going to drive
you the most traffic, versus the changes that’ll
make the least impact. After you learn SEO, I want you to learn copywriting and persuasion. As David Ogilvy said, when
it comes to copywriting, 80 cents on the dollar
is spent on the headline. And he’s right, it’s
all about the headline. There’s an interesting fact, eight out of 10 people
will read your headline, but only two out of 10 will click through and read the rest of your content. So, if you can’t persuade people to keep reading and clicking through, you’re not going to convert
those people into customers. The reason this is important,
especially with copywriting, because ads are increasing in costs. You got to add in up sales and down sales, and if you can’t persuade people through your copy and through persuasion, you’re not going to be
making enough revenue on the front end to keep affording
the costs of advertising. The next thing you need to learn is channel partnerships
or influencer marketing. Influencer marketing is on a rise, and everyone is looking at me like, oh, you know paying people on Instagram doesn’t work out that well. Well, yeah, paying the
Kardashians to promote your B to B business product
isn’t going to work well, but having the Kardashians promote your latest line of lipstick, assuming they really do like
it and they’re using it, probably can work out well. Now, the reason influencer marketing or channel partnerships is important, is it’s all about finding
micro influencers. So, if you can find micro
influencers or channel partners who have the same exact
customer basis as you, you can end up doing really well. And it’s a way to leverage
someone else’s audience without paying, you know, Google or Facebook an arm or a leg. In other words, it’s a
much cheaper solution because you’re cutting out the middle man. So it’s important, if you do this, you can find that you can
generate a lot of revenue. I was once working with a
company called Hex Ties, they generated millions
of dollars in revenue. Do you know they got
from zero to millions? It was through influencer
marketing on Instagram. They didn’t just get big followers with or big accounts with
millions of followers, they got all the fashion
accounts to post about them. That’s how they did well. Next, you need to learn about Analytics. Sure, there’s Google analytics, but are you using goal tracking? Are you looking at the
cohort report which shows you who’s coming back over and over again? Are you looking to see what pages are causing more sessions
and repeat usages? So, by really drilling into
analytics, you’ll be able to figure out how to
fine tune your marketing. When you don’t drill in, it’s kind of hard to
optimize your marketing. And analytics will tell you that. That way you don’t have to
make decisions off your gut and you can make it based off data. Next, you need to be really
good at social media marketing. And not just posting on Instagram, or Facebook, or any of this. It comes down to video and live. If you can go live and
you can do more videos, you’ll do well. You got to test different
strategies on social media, that’s what’s working really well. You don’t need studio quality
production like I have, you can just bust out your phone, record really quick videos
like GaryVee or Tai Lopez does, it’s very effective. People can more so relate to that, and it’ll do well. It’s also cheaper than
getting a studio as well. And last but not least, you need to learn how to do research. Not just research for a content piece, I’m talking about research to figure out what is your competitors doing? What are they not doing? How can you end up doing better, right? That will give you an idea of, hey, this is what my competitor is doing, this is what is working for
them, this is what’s not, this is how I need to adjust my strategy. And I love looking at a podcast like Nathan Latka or Growth Everywhere, these are places where my competitors are spilling their beans
and I can do research to get the best advice, so then that way, hey, I know this is working for them, this is what I should test out first. It doesn’t mean that’ll work for you but the research will give you
an edge over your competition because you’re not starting
from the ground up. And I also love research
because it shows me what’s working other similar industries and then I can test it out on my site, versus from starting from scratch as well. Now, if you need help growing, you can always check out my
ad agency, Neil Patel Digital. Or if you just have a
question, leave it below, I’ll do my best to
answer and help you out. If you enjoyed this
video, like it, share it, tell other people about it and make sure you
subscribe to the channel. Thank you for watching.

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51 thoughts on “7 Skills Every Marketer Must Master (Or Else Get Crushed by The Competition)”

  1. Amazing Video once again Neil !
    You are a God Gift for online Marketers….
    you bring so many nice tips,tricks on the table thats unbeatable ! Hats Off Mr.Patel !!

  2. Hey Neil, please tell let say I want to sell an ebook. As I don't know behaviour of shoppers in USA, I wanted to know, which affiliate program I should promote?
    1) More commission 1 day cookie duration
    2) less commission but 30 days cookie duration
    Which would you promote being in USA?
    Please tell

  3. Thanks for your video Neil! Quick question… I noticed that many posts on your website are available in multiple languages. Would you say that's important? If it is, what content would you recommend translating? As an example, what percentage of non-english visitors do you have? (Sorry, it ended up being 3 questions). Thanks!

  4. Hi sir,
    I love your ubersuggest tool. The one thing that i find annoying is the sign in. Every time when I visit the tool, it asks me to sign in. I wish It could keep me logged in all the time so that I can quickly use your tool with out signing in each time.

  5. Hey Niel,

    I have a question?

    What is B2B ?
    Is this an important factor on SEO or a factor of marketing?

    Can you please answer me.
    Thankyou

    Cheers,
    Rupesh

  6. The best thing about you is that you reply to every comment on youtube, that's why I almost comment on your every video

  7. I just started a business i have inventory but no cash flow coming from the website yet so im not doing any payed advertizment I'm only working on seo. Is this a good strategy why or why not

  8. How does the custom audience on Facebook grow, mine still shows that it's below 1000 so I can't exactly re-target such small number?
    Should I just keep on running ads to drive traffic to my website which then populates the custom audience?

  9. Awesome video as always! What IS the best way to learn about analytics? As a one person business with a lot of other things on the plate ๐Ÿ˜‰, what would you recommend as the best source for learning the most important and valuable parts of analytics?

  10. Hey Neil , i am an engineering student and wanted to be a marketer and along with that i am learning AI how do you think i should pursue my dream to utilize AI in marketing and any ways to start this up. it would be great if you could suggest me a way.

  11. Hi Neil, I love your ubersuggest tool, what you mean in your tool by "SOCIAL SHARES" only shares or general social signals (Likes, Comments, etc.) and by the way :0) What is the best way to make the post in Facebook, is just adding some words and the link in Facebook post really enough and the best methode, or there are some way to improve that (I dont mean by that, how to attract the people in facebook, I mean what is better for Google SEO, in SEO sometimes a little thing can make a big different)

  12. Hey Neil how can we survive for another 10 years in digital marketing with what kind of mindeset is needed to survive in digital marketing for years btw awesome content

  13. Niel would you start a new business with someone with a very little investments. Actually to use your marketing skills in return you get 50% share in the business.. I want to know your thoughts. If your answer is "NO" I also want an explanation what makes you reject this kind of offer. Thanks

  14. I have a question about SEO for online stores. How do you get 2200 words of content on your store pages when you are selling products? What is the best solution for SEO for online stores? Thanks.

  15. Hi there Neil, Thanks for prioritizing this for us, Neil. It is helpful since there is so much to learn and it changes all the time.

    I have 7+ years experience in Advertising at FCB, (Foote, Cone, collaborating with writers on headlines, writing technical tests for IBM on Adobe CC products, and HTML 5, CSS 3, and JavaScript), Online Marketing, Writing (Bot conversations, using AI bot products such as ManyChat and Mobile Monkey, 3 years of content marketing for 2 clients, Design (Los Angeles Times, NBC Universal, Boeing and more), FB Messenger Chatbots, and Video. Also, Landing page writing training for Hello Bar, Web and Interactive Design program, UCLA, SEO, Content management training, D. Kramer, and Bot creation training with Bot Academy and Issac R.

    Please do a video or podcast about how to strategize and write for FB ads, that are effective in the real estate and e-commerce verticals for someone with the level described above? Also on how to get those clicks that opt-in and turn into sales? What verticals do you recommend specializing in going forward?

    Can one generate enough income paying someone else to do the writing and strategy on FB ads or it it better to do it yourself? Can you get a well done, effective ROI generation and a high quality product doing it this way?

    -Linda W.

  16. Hey Niel, If I copy other people digital products and sell them a new. Will it work 2020? Nobody's knows it a copy of xyz rite ?

  17. Neil thanks for you suggestions, but since friday Ubersuggest has some links detect problems. I also contact your team.

  18. How can I generate sales for a particular affiliate product? I mean how can I target the specific buyers online? Thanks!

  19. really liked this one. ? tho. when paid ads get expensive, say 5-7 years from now, will platforms really just wittle away and disappear? is the ad model broken? is every paid ad type going to rise exponentially until its platform dies?

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